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In the image of feminity, seduction is plural. For 30 years, Aubade conjugates it with all its campaigns. Today, the Aubade House takes one step further and gives carte blanche to women by inviting them to create their own rules. #createyourownrules

From an suspender that rocks, like sang Jane Birkin, to a streak of light that crosses a lace veil, with a ray of morning sunshine that warms up skin only covered with a few grams of embroidered coton, the lingerie has this gift of awakening minds and bodies.

And the one weaved by Aubade since 1958 is its most beautiful incarnation. With its boldness and touch of humour, the House does not stop emphasizing on the imaginary around undergarnments. In 1992, it starts by imagining its first Lessons of Seduction.

Over the years and with 183 black and white shots taken by photographs like Bernard Matussière, Hervé Lewis, Michel Perez, Thomas Paquet or Thierry Le Goues, was drawn an elegant manual, mischievously more suggestive. From the cup size to the curve, each campaign, body and hook were the mirror of their era.

Through these gestures and these words opening up all fantasies, women have initiated a real revolution of the senses and the bodies. With finesse and playfulness, they released their infinite power of seduction, played with the crazy charm of sensual lingerie, deliberately sexy, to decide alone where, when, how.

In 2018, the mythical Lessons of Seduction campaign adopted a new tone, and invited women to answer a simple question, “Do you speak Aubade?”

In 2022, to celebrate these 30 years of iconic campaigns, Aubade reverses the roles for the first time and gives carte blanche to women to share their taste, their desires and their fantasies with the “Create your own rules” movement.

Several influencers will join the game and pave the way on social media.

Contemporary heroines, women are more free than ever to do what they want: seduce with passion, with restraint, with audacity, with humour... Only inspiration, humour and imagination are necessary to reveal their own rules of the game and try new things!

Accompanied by a contest, this campaign will begin in November of 2022 on social media, the Aubade website and in stores. To participate, nothing could be easier: Follow Aubade Paris, publish your photo in a story or post by tagging our account or send us your photo at the following address: [email protected].

French house of high-end lingerie and swimwear

Aubade puts all its corsetry expertise in the creation of seductive lingerie for women and men. Each new collection presents a wide choice of bras: triangle, demi cup, push-up, comfort full cup, balconnet, underwired or wireless bras to be teamed with briefs, thongs, G-strings, hipsters or with loungewear such as nighties, kimonos and pyjamas. For sexy sets or luxury ensembles as well as chic and erotic styles: bodies, basques, suspender belts, stockings and waist cinchers. For summer, the beachwear range consists of one-piece swimsuits and two-piece bikinis. The range of boxers matching the women’s line is perfectly suitable for the Aubade man.

Silk, satin, lace, embroidery or transparency, Aubade offers lingerie for all occasions: red lingerie for Valentine’s Day, bridal lingerie. Also, explore our birthday or Christmas gift ideas like the Boîtes à Désir, cheeky one-size boxes.

Available from A to G cup, every bra offers support and exceptional comfort for all shapes, from a fuller bust to smaller cup sizes.