Aubade is the ultimate Parisian luxury lingerie brand. For more than 60 years, we have been striving to help women to feel beautiful and unafraid to show their personality and sensuality. Drawing on our unparalleled corsetry know-how, we offer modern-day women lingerie with flawless cuts and fits, which wears well. Aware of the challenges that lie ahead, the brand has decided to take its action to the next level. Aubade has adopted a CSR approach based on two key elements: reducing our environmental impact and fighting for societal causes.

Eco-responsibility and sustainability

For more than 60 years, our lingerie sets have been designed to last for much longer than just one season. Quality is one of the brand’s founding values. At Aubade, we cultivate excellence à la française, attaching great importance to defending and showcasing the artisans we work alongside. Calais lace workers and European embroiderers are the heirs of long-established corsetry know-how. We are extremely mindful about our choice of materials: all of our textile materials are OEKO-TEX® certified. We verify their origin, work with ethical suppliers and do not use materials derived from animals apart from silk to make our nightwear lines. Aubade has Global Recycled Standard (GRS) certification which guarantees textiles recycled in line with environmental and social criteria, as well as Global Organic Textile Standard (GOTS) certification for the organic fibres in the forthcoming autumn–winter 2023 collections.

Our PEFC- and FSC-certified packaging is made from wood fibres from sustainably-managed forests.

Reduce our impact

Since 2019, we have set ourselves an ambitious objective: 0% destruction. In order to reduce our environmental impact, we have introduced a range of sustainable solutions. We promote the reuse of our prototypes and offcuts. Our unsold products are donated to charities:

• Restos du cœur

• Apprentis d’Auteuil

• Du côté des femmes

• Les Créateurs ont du Cœur

Our transparency ambition

The traceability of the entire value chain is our priority. Fairly Made, a French start-up, is supporting us in this approach. From summer 2023, our customers will be able to track the journey of our pieces by scanning a QR code on the label or the dedicated e-shop page. This will give them open access to a traceability file which will provide information about suppliers at each stage in the manufacturing process. From the autumn–winter 2023 collection, the Fairly Made file will also indicate the carbon impact for all of our products.

Women’s health

Investing in women’s health was an obvious choice. We are engaged in the fight against breast cancer. AUBADE supports the charity Ruban Rose which raises awareness about the importance of early screening and helps fund research. Pink October is the focal point of this drive. During the month, we organise a prevention campaign and an AUBADE Paris team takes part in the Odysséa charity walk. We also donate 10% of our October sales of the Lovessence line to Ruban Rose. In 2022, to further strengthen our commitment, we organised our first charity auction of our legendary black and white visuals with all of the proceeds going to Ruban Rose.